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Launch

Practice Essential Checklists

Tools, guidance, and resources to build a thriving practice.

Practice Essentials Checklist 1: Practice Setup

Legal & Admin
Registered your business entity and ensured SARS compliance
Secured professional indemnity and relevant insurance cover
Created essential client forms and legal documents, including intake, consent, and privacy notices
Practice Space
Set up a dedicated, clean, and welcoming treatment area
Installed signage and enhanced ambiance to reflect your brand
Ensured client comfort and safety within the practice space
Client Systems
Created and implemented compliant intake and consent forms
Set up a reliable booking and calendar system
Established a secure method for client record storage
Payment Setup
Enabled at least two client-friendly payment options
Finalised a pricing structure and published session/package rates
Created reusable templates for invoices and receipts

Practice Essentials Checklist 2: Practice Operations

Daily Client Flow
Prepared for each session in advance and reviewed client history
Followed a structured session flow (pre-check, balance, post-check)
Concluded sessions with actionable recommendations and next steps
Professional Conduct
Maintained consistent punctuality and professional presentation
Upheld ethical standards, client boundaries, and confidentiality
Ensured personal and environmental hygiene for each session
Documentation
Documented client notes accurately and stored them securely
Tracked client progress and integrated feedback into sessions
Implemented a consistent system for maintaining and reviewing notes
Risk & Compliance
Implemented safety and hygiene protocols
Prepared an emergency protocol for physical or emotional concerns
Secured client data in accordance with POPIA guidelines

Practice Essentials Checklist 3: Client Experience & Retention

Onboarding Experience
Delivered a warm, confident welcome to each new client
Explained kinesiology simply and addressed first-time concerns
Provided clear session expectations and answered all questions
Follow-up & Aftercare
Sent timely follow-ups after initial sessions
Offered helpful aftercare suggestions (e.g. diet, goals, habits, disciplines)
Supported clients in tracking their own improvements
Perceived Value
Demonstrated client progress across multiple sessions
Presented meaningful package options with benefits explained
Educated clients on the long-term benefits of continued balancing
Testimonials & Referrals
Collected written or video testimonials from satisfied clients
Activated a simple referral system with thank-you gestures
Used testimonials effectively in your marketing

Practice Essentials Checklist 4: Financial Flow & Sustainability

Income Management
Tracked income weekly or monthly using your chosen method
Monitored your income trends and identified peak periods
Aligned pricing with your income goals and capacity
Expense Awareness
Categorised and tracked regular and ad-hoc business expenses
Reviewed expenses monthly to improve profitability
Removed or adjusted unnecessary recurring costs
Profit & Pricing
Calculated your cost per session and ensured positive profit margins
Adjusted prices or created packages to reflect the value delivered
Reviewed your pricing annually for market alignment
Tax Planning
Set aside 20–25% of income for tax obligations
Used a system to track taxable income and deductible expenses
Prepared for SARS submissions with clean financial records

Practice Essentials Checklist 5: Practice Growth

Audience & Messaging
Defined your ideal client or niche
Crafted and refined your “What I do” elevator pitch
Used client-centric language in all your communication
Online Presence
Launched a simple website or landing page
Registered your business on Google and wellness directories
Established a consistent, authentic social media presence
Strategic Outreach
Built collaborative relationships with complementary professionals
Delivered mini talks, workshops, or sample sessions locally
Showcased your expertise through live or online events
Expanding Services
Introduced herbal products, tools, or extras to complement sessions
Created or offered workshops, courses, or digital content
Diversified your income while remaining client-focused

Practice Essentials Checklist 6: Continual Improvement

Monthly Reflection
Reviewed monthly wins, challenges, and lessons
Identified what to eliminate, continue, or change (stop, continue, start)
Adjusted your strategy based on client trends or personal energy
Client Feedback Loop
Collected regular feedback and used it to improve service delivery
Identified and acted on common client themes or suggestions
Upgraded session structure or flow based on real experiences
Learning & Continuing Professional Development
Completed ongoing training or skill-enhancement quarterly
Engaged with current research or professional communities
Balanced yourself regularly to stay clear and energised
Vision Check
Revisited your practice vision every 6 months
Set and reviewed 90-day goals for growth or impact
Stayed connected to peers or mentors for inspiration